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Since 1931 we have been working with passion offering the best varieties of coffee, blending tradition and innovation of the oldest pleasure in the world.


Located in northern Italy, with two different locations, one productive and one administrative, in the provinces of Varese and Vercelli, we are present in many foreign countries and strongly believe in the future expansion of these markets in new world realities.

Since 1931 ...

Andrea Verri, a young man from Pavia from a family of beekeepers, took over a historic 19th century grocery store in Piedmont, in Borgosesia, in 1929, where he sold raw coffee. In a short time he decided to start toasting the most precious and sought after coffees. He crafted a wood-burning roaster in the outdoor area of his business and in 1931 the business became a coffee roaster in all respects, among the first to be born in Italy.
Towards the middle of the last century, its founder decided to abandon retail to focus on wholesale. His expertise in the sector, his knowledge of the product and his passion for coffee are increasingly appreciated: the number of consumers who want Caffè Verri increases and Andrea reaches them riding his bicycle, delivering roasted coffee on board a towed cart from horses.
After Andrea's death in the 1960s, his son Giancarlo took over and the collaboration began with the Mercandelli family, then owner of the Victoria Arduino coffee machine manufacturer, an international symbol of coffee and Italian style. The collaboration translates into a decisive expansion beyond the borders of Piedmont, into the neighboring regions. In 1966 Caffè Verri can boast of being the roasting company with the number 1 license of the whole province of Vercelli. The partnership between the Verri and Mercandelli families is increasingly strengthened and the size of Caffè Verri is constantly expanding, therefore requiring a complete restructuring of the company to meet the constantly increasing customer demands: in 1996 Caffè Verri became DGC- Distribuzione of Generi Coloniali, owner of the Caffè Verri brand, and expansion begins in foreign countries, even outside European borders.


The challenge offered by the international market is increasingly compelling and interesting for D.G.C. which today offers itself in an innovative and aggressive way in new emerging markets such as Poland, China, Malaysia and Japan. In 2006 the company opened to the world of vending by becoming a member of Vamm S.r.l., a company from Borgosesia specialized in the marketing and installation of automatic machines for coffee distribution. Today the offer is more complete and innovative than ever. The historic range of products is also available on the e-shop and it is possible to visit the company showroom at the production plant in Pratosesia, where gradual training courses are organized regarding all aspects of the world of coffee (Raw coffee - Roasting - Espresso - Brewing etc...). D.G.C. continues its mission to put quality first and is ready to face the new challenges of the market while remaining faithful to its values, recognized by an increasing customer satisfaction of loyal customers.


Always the beating heart of our company.


In our showroom we organize training courses of various levels regarding all aspects of the world of coffee.

Contact us for more information


Via Fasola 1 Ter | 28077 Prato Sesia (NO)

local unit

Via Rossini, 13 | 21011 Casorate Sempione (VA)

the coffee

Only the best raw coffee for a quality product

Coffee represents the beating heart of our company.
Treating it with the utmost respect inevitably requires commitment, dedication, constant training, and for this a great passion is fundamental!



of the best raw on the market, which we constantly test with our professional toaster to ensure the highest organoleptic quality of our blends.


Expertise and craftsmanship

in roasting coffee in a personalized way, being able to recognize variations and transformations of the bean over time.


Production chain

from the plantation to our customers, passing from technical assistance and training to our bartenders, in order to guarantee our products the best extraction.

brands and certifications

D. G. C., in addition to the Caffè Verri brand, also sell its coffee with brands dedicated to specific products or markets.

Our brands

Our certifications


caffè verri horeca

Are you a bartender or a HO.RE.CA professional?


Do you want to start a new business or reinvent your way of selling coffee?

find out more on the dedicated website

Caffè Verri has chosen Ubiquo ™, the first compact Italian coffee shop ready to use!

request the Ubiquo ™ service for an event