Andrea Verri, a young man from Pavia from a family of beekeepers, took over a historic 19th century grocery store in Piedmont, in Borgosesia, in 1929, where he sold raw coffee. In a short time he decided to start toasting the most precious and sought after coffees. He crafted a wood-burning roaster in the outdoor area of his business and in 1931 the business became a coffee roaster in all respects, among the first to be born in Italy.
Towards the middle of the last century, its founder decided to abandon retail to focus on wholesale. His expertise in the sector, his knowledge of the product and his passion for coffee are increasingly appreciated: the number of consumers who want Caffè Verri increases and Andrea reaches them riding his bicycle, delivering roasted coffee on board a towed cart from horses.
After Andrea's death in the 1960s, his son Giancarlo took over and the collaboration began with the Mercandelli family, then owner of the Victoria Arduino coffee machine manufacturer, an international symbol of coffee and Italian style. The collaboration translates into a decisive expansion beyond the borders of Piedmont, into the neighboring regions. In 1966 Caffè Verri can boast of being the roasting company with the number 1 license of the whole province of Vercelli. The partnership between the Verri and Mercandelli families is increasingly strengthened and the size of Caffè Verri is constantly expanding, therefore requiring a complete restructuring of the company to meet the constantly increasing customer demands: in 1996 Caffè Verri became DGC- Distribuzione of Generi Coloniali, owner of the Caffè Verri brand, and expansion begins in foreign countries, even outside European borders.

The challenge offered by the international market is increasingly compelling and interesting for D.G.C. which today offers itself in an innovative and aggressive way in new emerging markets such as Poland, China, Malaysia and Japan. In 2006 the company opened to the world of vending by becoming a member of Vamm S.r.l., a company from Borgosesia specialized in the marketing and installation of automatic machines for coffee distribution. Today the offer is more complete and innovative than ever. The historic range of products is also available on the e-shop and it is possible to visit the company showroom at the production plant in Pratosesia, where gradual training courses are organized regarding all aspects of the world of coffee (Raw coffee - Roasting - Espresso - Brewing etc...). D.G.C. continues its mission to put quality first and is ready to face the new challenges of the market while remaining faithful to its values, recognized by an increasing customer satisfaction of loyal customers.